ProsperChinaTM Survey
The ProsperChina survey provides U.S. and Chinese consumer intelligence about shopping behaviors in areas of retail, products, financial services, automotive and media. The ProsperChina Quarterly monitors the purchasing behavior and media consumption of more than 19,000 adult Chinese consumers between 18-54 years old. It includes detailed insights on shopping and purchasing behavior, attitudes about consumer confidence, savings rates, the economy and their future and media consumption. It is available in report or database format.
Five years of ProsperChina Quarterly data is available. The survey has been fielded in China since 2006.
Services
The ProsperChina Quarterly continuously tracks the following variables:
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- Media usage (26 different forms)
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- Influence of various media on purchases
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Custom ad hoc surveys
If you have a one-time need for answers, we offer a full range of custom research services and the unique value of delivering thousands of completed surveys within days at a price not seen elsewhere in the industry. Our clients are significantly reducing the cost of gathering intelligence, doing more research for less cost. Market studies are performed quickly and turned around with actionable insights.
Prosper has been active involved in business development activities in the China market since 1995. Prosper has worked with large multinational companies by helping them enter the market or develop a strategy for growth in China. Prosper is also a joint venture partner with Survey Sampling International (SSI) and CITIC Guoan Beijing to develop a pool of respondents for research surveys in China.
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