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  •           ProsperChina™ Q3 Findings     Faith in Chinese stock market declines in Q3      More Chinese consumers expect layoff levels to increase over the next 6 months     With a more pessimistic economic outlook, expect Chinese consumers to be more cautious in their spending     33.6% of Chinese consumers have become more budget conscious      ProsperChina™ Q3 Findings     59.4% of Chinese consumers regularly search the Internet on their mobile device      Over one-third of Chinese consumers regularly give and seek advice about purchases      61.8% of Chinese 18-54 plan to spend more shopping online this quarter     Chinese consumers' spending intentions are on the rise for most categories      
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Quick Stat

  • Young Chinese consumers are more likely than their U.S. counterparts to keep in touch through instant messaging

SOURCE:

"Understanding China's Digital Generation"


NEW BOOK! "Understanding China's Digital Generation"
A Marketer's Guide to Understanding Young Chinese Consumers

 

Recent News

 

1.29.13The Prosper Foundation Announces New Book that Provides Marketers with a Guide to Understanding China’s Digital Generation
12.13.12Understanding China’s Digital Generation - Thoughtful China Interview with author Don Schultz
2.14.12New Android Tablet App and InsightCenter™ Provides Look at the Chinese Market Through the Eyes of the Chinese Consumer

 

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