ProsperChinaTM Quarterly Survey


The ProsperChina Quarterly monitors the purchasing behavior and media consumption of more than 16,000 adult Chinese consumers ages 18-54. It includes detailed insights on shopping and purchasing behavior, attitudes about consumer confidence, savings rates, the economy, and media consumption. It is available in report or database format.

6 years of ProsperChina Quarterly data is available. The survey has been fielded in China since 2006.


The ProsperChinaTM Quarterly continuously tracks the following variables:

  • Cross shopping
  • Life events
  • Deferred purchases
  • Major purchase plans
  • Demographic information
  • Media usage (22 different forms)
  • Economic confidence
  • Online search
  • Influence of various media on purchases
  • Personal financial plans
  • Leisure time activities
  • Purchase intentions
  • Reasons shopped


Custom ad hoc surveys

If you have a one-time need for answers, we offer a full range of custom research services and the unique value of delivering thousands of completed surveys within days at a price not seen elsewhere in the industry. Our clients are significantly reducing the cost of gathering intelligence and doing more research for less cost. Market studies are performed quickly and turned around with actionable insights.

Prosper has been actively involved in business development activities in the China market since 1995. Prosper has worked with large multinational companies by helping them enter the market or develop a strategy for growth in China.

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